Guests can share their celebrations online and in restaurants across the U.S.CALABASAS HILLS, Calif., Apr 23, 2009 (BUSINESS WIRE) -- Even in these uncertain economic times, there's always a reason to
celebrate; The
Cheesecake Factory invites guests to share their special moments
with family and friends - every single day. Whether it's in honor of a
graduation, Mother's Day, Father's Day, or the simple fact that it's
Tuesday, The Cheesecake Factory is the perfect place to celebrate any
occasion.
"For more than 30 years, The Cheesecake Factory has been honored to be
part of all types of celebrations, and we now invite guests to share
their uplifting experiences for all to enjoy," says Founder David
Overton. "As families are gathering for celebrations this spring, we are
pleased to introduce new ways for our guests to celebrate with us."
First, guests can start their celebration and share big with The
Cheesecake Factory's all-new "Small
Plates & Snacks" menu featuring 16 exciting flavor combinations
all made fresh from scratch. Priced from $3.95 to $6.50, this new menu
category includes items such as Beets with Goat Cheese, Hand Battered
Onion Rings, Shrimp Scampi Crostini, Ahi Tartare, Stuffed Mushrooms, and
Fresh Baked Pizzettes. Dishes can be shared as a pre-Appetizer or
combined to create a tempting snack or satisfying meal.
"We have actually been developing our 'Small Plates & Snacks' menu for
quite some time; however, we thought now was the perfect time to
introduce it to help make The Cheesecake Factory even more accessible to
Americans looking for reasons to get out and celebrate," says Mark
Mears, Senior Vice President and Chief Marketing Officer. "But don't let
the name fool you, at The Cheesecake Factory we don't do anything small."
Additionally, guests who dine in any location (excluding Hawaii) from
April 22 - May 10 (Mother's Day) or while supplies last, will receive a
special springtime "gift" which includes two guest cards redeemable on a
future visit:
-
One complimentary "Small Plates & Snacks" menu item with the purchase
of every two entrees priced $9.95 or more,
-
One complimentary slice of cheesecake
with every $30 purchase
The guest cards can be redeemed Sundays through Thursdays, from May 13
through June 30, 2009. Restrictions apply. See back of guest card for
details.
Finally, The Cheesecake Factory today announces the start of its "Share
Your Celebration" Sweepstakes encouraging guests to log on to www.thecheesecakefactory.com/celebrate
to upload a photo coupled with their reason for celebrating. All photos
will post to The Cheesecake Factory's Celebration Gallery and
participants will be instantly entered for the chance to win a four-day
trip for four to Celebration, Florida. The sweepstakes runs through June
30, 2009.
The Grand Prize winner of The Cheesecake Factory's Celebration
Sweepstakes and three guests will enjoy airfare, accommodations at the
AAA-Four Diamond Celebration Hotel, as well as four Disney(R) 2-Day "Magic
Your Way"(R) Park Hopper Passes for access to the Magic Kingdom(R), Epcot(R),
Disney's Hollywood Studios(R) and Disney's Animal Kingdom(R). The lucky
winner and guests will also enjoy a VIP dinner at The Cheesecake
Factory, plus $1,000 in spending money.*
Sweepstakes registrants can also play an Instant Win game for a chance
to win more than 100 great prizes including a "Cheesecake Factory
Celebration" for the next five years, a "Cheesecake-a-Month" for one
year or $25 gift cards. The Instant Win game can be played once daily
through June 30 at www.thecheesecakefactory.com/celebrate.*
*Restrictions apply. See complete Rules at www.thecheesecakefactory.com/celebrate.
Not valid in New Mexico and where prohibited.
About The Cheesecake Factory
The Cheesecake Factory Incorporated (NASDAQ:CAKE) created the upscale
casual dining segment in 1978 with the introduction of its namesake
concept and continues to define it today. The company operates 146
restaurants throughout the U.S. under The Cheesecake Factory(R) name
with an extensive menu of more than 200 items. Grand Lux Cafe(R), the
company's second concept, has 13 units in operation across the U.S.
offering a broad menu of more than 150 items. The company also operates
one unit of its newest concept, RockSugar Pan Asian Kitchen(R), and two
bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC
that produce over 60 varieties of quality cheesecakes and other baked
products. Additionally, the company licenses two bakery cafe outlets to
another foodservice operator under The Cheesecake Factory Bakery Cafe(R)
mark. For more information, please visit www.TheCheesecakeFactory.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5946932&lang=en.
SOURCE: The Cheesecake Factory
Murphy O'Brien Public Relations
Wendi Shapiro/Christie Stewart/Kaley Nix
310-453-2539
wshapiro@murphyobrien.com
cstewart@murphyobrien.com
knix@murphyobrien.com